Google to Devalue Sites with Pop-Ups & Interstitials in Mobile Search Results
09/1/2016
Online Marketing
Google is finally making the leap to target sites that are giving searchers a poor user experience by devaluing sites using all kinds of pop-ups and mobile interstitials – including fake interstitials. Starting early next year, Google will not rank pages with intrusive interstitials as highly as those without. And more importantly, this includes pop-ups that trigger either when viewing the search results or while scrolling the page.