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2018/10/16
The 3Q 2018 PitchBook-NVCA Venture Monitor, written in partnership with Silicon Valley Bank, Perkins Coie and Solium, offers an analysis of trends appearing in the venture capital asset class. Analysts provide updates on exit and fundraising activity and break dealmaking down by stage, region, and sector, looking in particular at growth equity deals and deal
2018/05/04
Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click volume.
2018/03/30
As a business owner, are you tempted to slip in a few positive reviews since you think everyone is doing it? Resist, says contributor Wesley Young.
2018/02/07
Fourth-quarter earnings hit a new record for Amazon and came in ahead of Wall Street expectations, pushing Amazon's stock up 6 percent.
- BY BEN FOX RUBIN
If you think you're hearing Amazon's Alexa voice assistant in too many places, this news will have you reaching for earplugs.
Jeff Bezos, Amazon's founder and
2018/01/15
The convenience store is teaming up with delivery partners, Amazon and more.
2018/01/04
Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.
2017/12/28
Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.
2017/11/29
The real estate-
2017/10/10
Sometimes link b
2017/10/03
Google recently
2017/09/06
Digital marketer
2017/08/31
BrightEdge also
2017/08/29
eTourism Summit fuses the travel industry with Silicon Valley. Not only will attendees receive updated information on the latest trends in e-mail marketing, search, social media, mobile and web design, but they will learn how travel marketers are using new tools to build incremental website traffic for next-to-nothing…or nothing.
More info: http://www.etourismsummit.com
2017/08/20
If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every dollar.
While executing your core competency is a crucial factor to your business’ success, another important step is effectively marketing your business. Fortunately, there are hundreds of free digital marketing tools that can greatly impact your bu
2017/06/24
With 82% of people turning to search engines to find local information, your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they're looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships wit
2016/11/18
Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this year, according to a mobile advertising forecast released this morning by Publicis’ Zenith unit.
2016/08/25
Responsive design is one of the newest buzzwords in the web design world, and it’s a trend every small business owner should know about. That’s because responsive designs always look great… regardless of the size of the screen being used. Don’t just take our word for it, though. Have a look at the numbers.
Does Your Website Need to b
2016/08/19
The Pros and Cons of Digital Sharecropping
If you were paying attention in history class, you might remember learning about the term sharecropping.
Sharecropping is an agricultural system where a landowner lets a tenant farm the land in exchange for a share of the crops produced… and the system didn’t necessarily benefit both groups equally. The landowners reaped a staggering majority of the profits, while th
2016/08/08
Do you know the best practices for marketing to millennials?
If your business isn’t marketing to millennials online you could be missing out on a massive profit generating demographic. Millennials, also known as Generation Y, were born throughout the early ‘80s right up to the millennium year, 2000. As a group,
2016/08/04
Keep your website’s search rank safe from recent Google updates
Google’s search engine has two main algorithm updates, Penguin and Panda. They sound innocent enough, but they can inflict massive damage to your website if you aren’t careful, and it can take up to six months to fully recover from a Google penalty.
Minor Google algorithm changes happen hundreds of times per year and major changes tend to roll out
2016/07/28
How to choose the best digital marketing automation tool for your business
Choosing a marketing automation tool isn’t an easy task, because there’s no “one size fits all” piece of software for every business. Even as online marketing experts, we can’t point to a specific tool and tell you, “Yes, this one will work!”
However, we can help you demystify the process so that you can ch
2016/08/02
Become a more persuasive copywriter with these tips to help you improve your copywriting skills
Your business craves content that will persuade customers to take an action, like buying your product or joining your email list. It’s not always easy to write persuasively and effectively, though. Writing copy that shines is equal parts art and science, and it’s a cra
2016/07/22
What is marketing automation and how can it help your business?
Many marketers, business owners, and entrepreneurs have heard of the term “marketing automation,” but not everyone knows what this buzzword means. At its core marketing automation refers to web-based software and other technologies that streamline and automate marketing tasks. Hubspot takes the definition further, explaini
2013/06/11
The recipients of the 2013 Sheikh Mohamed bin Zayed Scholarship for Outstanding High School Students are: Abdulrahman Fouad Mohamed Al Hadhrami (Al Ittihad Model School); Ahmed Yousef Ali Sulaiman Al Kendi (Military High School); Aisha Abdulhamid Mohammed Saeed Al Ahmadi (Al Ittihad National Private School); Aldana Mohamed Jasem Hasan Bin Jaafar (Glenelg School); Ali Ahmed Ali Rabeyah Al Shamsi (Military High School); Ali Khaled Saeed Nayem Al
2014/05/09
According to the results of a recent survey conducted by Ascend2, “if you don't appear on page one of the search results, you don't exist.” To assuage this, the C-suite is paying attention to their organization’s organic search rankings, with 57% of marketing and sales professionals saying that quality content creation is one of the most effective SEO strategies employed by their company.
SEO success is de
2013/06/25
Caleb Wiggins is the world's modern day genius. After graduating Summa Cum Laude from Harvard University in 1993, with the strongest understanding for literature, Caleb moved to New York. Entering the banking industry that his father once led, Caleb immediately proved a strong performing Citibank investment banker focused on the highly profitable healthcare sector. It didn't take long before Caleb's wisdom about life caused him to
2014/06/06
NYUAD students, including Alyazia Khalfan Al Marar, while studying in Abu Dhabi, wrote the article below about water as an exercise to examine the effects of arabic blogging on the popular search engines:
الفوائد الصحية للمياه المعدنية :
أشار معهد أبحاث المياه المعدنية
2013/07/01
SANTA CRUZ, CA. June 25, 2013 According to the newly released Evans Data Worldwide Developer Population and Demographics Study, the total developer population worldwide is expected to increase to 26.4 million by 2019, up from 18.2 million today. The strongest growth is expected in the APAC region with India and China leading all countries in expected developer population growth. Russia is also expected to provide strong g
2014/06/27
About the process of creating new products
Why entrepreneurial optimism might miss new products
By Ronn Levine
A colorful graphic depicts a runner in a starting position with banana peels under his feet. A cartoon shows two men from the Middle Ages walking by Stonehenge when one says, “It’s a pity they had to stop work on the new mall.”
The article
2013/07/01
An interesting conversation with SocialCode CEO and founder Laura O'Shaughnessy led us to speculate on a real-time ad targeting model for Facebook based on hashtags.
Social networks will build a common language, but Facebook's first challenge remains building adoption for the use of hashtags. If it catches on, hashtag ad targeting could look similar to Twitter, where marketers can either advertise against a brand, the perso
2014/07/10
Are you still looking to hire a digital marketing specialist? If so, put on your Members Only jacket, pick up your Newton, and get back in your Model T Ford and drive home -- because you are sorely out of date.
Digital marketing is not a department; it has officially woven its way into the fabric of all your marketing. Digital is no longer a matter of planning search and display ads and maintaining a line item on your media m
2013/07/03
The fastest growing channel in online advertising, online video is exploding. How many times have you heard that before?
It’s all true. But what’s also true is that it could do a lot better.
Nielsen's recently released TV ratings don’t look good. Ratings of all shows of all broadcasters declined, some by more than 20%. And everyone saw it coming. So why didn’t video (TV and online) planners and buyers
2014/08/04
What do you think of when see or hear the word "Apple" in reference to technology? The answer is likely 'consumer' or 'really cool products' or, perhaps, 'iPhone' or 'iPad'. Conversely, what do you think of when you see or hear "IBM"? Most likely, you'll think 'enterprise' or 'information technology'. Based on those identifying descriptors, you wouldn't think that thes
2013/07/18
Google reported generating $13.1 billion -- or 93% of consolidated revenue -- from advertising in the second quarter of 2013, up 20% from the year-ago quarter.
Total net income from discontinued operations came in at $3.23 billion, compared with $2.79 billion in Q2 2013, but non-GAAP net income was $3.23 billion -- slightly down from $3.36 billion, respectively.
Google-owned sites generated a rise of 18% to $8.87 billion -- or 68
2014/08/20
Wednesday, Aug. 20, 2014;
Secrets of Success
About building a more profitable business...
By Ronn Levine
Should niche publishers be using more crowdsourcing and focus groups? Two articles make a good argument. Alexandra Alter
2012/06/20
Her Excellency Noura Al Kaabi, CEO of Twofour54 and member of UAE's
Federal National Council will discuss UAE's media industry at The
U.S.- U.A.E. Business Council luncheon in her honor today in
Washington, DC. Follow the embassy's live tweets @UAEEmbassyUS
starting at 12pm EST and retweet using the hashtag: #UAEMediaDC
2013/09/10
As user behaviors both accelerate and evolve faster than an LTE wireless broadband connection (which is mighty fast), marketers will be challenged to track and target users across screens. The early studies of how people are accessing content throughout the day from screen to screen demonstrate just how voracious and varied our behaviors are becoming. As a new Jumptap and comScore study shows, consumption varies not only from screen to screen
2014/09/10
Mobile is finally beating the desktop for shopping at retailer websites. We’ve seen this coming for some time in a monthly mobile tracking study we’ve been following for some time.
For the first time, more than half (51%) of visits to retailers’ websites came from mobile devices, according to a new report.
When the tracking started four years ago, desktop accounted for more than 90% of website visits, based on t
2012/07/21
Dear friends,
ActiveMedia is proud to support the following charity opportunity:
Under patronage of Sheikha Alyazia Bint Saif Al Nahyan, wife of Sheikh Abdullah bin Zayed Al Nahyan, UAE Minister of Foreign Affairs:
Operation Smile UAE, Media Mondays, and IndustryRE are organizing an Iftar dinner during the holy month of Ramadan to help raise money for the children's charity Operation Smile. This organization provides f
2013/09/27
Virginia Regains Top Spot in Forbes "Best States for Business" Rankings
Virginia once again stands atop Forbes' newly released list of the "Best States for Business." After ranking second each of the past three years, the state returned to the top spot for the first time since 2009. The annual study examines six important factors for businesses, including costs, labor supply, regulatory environment, current econo
2014/10/21
A series of pending patents filled by engineers at Google suggest an increase in search automation and the ability to log and access the same information from a variety of devices.
The patent application -- which describes a method for suggesting places for persons to meet -- requires identification of search topics as well as an intermediate location
2012/07/21
Seeking nominations for best writers from different sectors in Abu Dhabi for high profile book
This book is already endorsed to be high profile. The limited edition book will not be for sale.
The book will be an overview of the Abu Dhabi's respective sectors, reflective and forward looking, and will contain statistics, case studies, facts & figures from reliable international bodies.
S
2013/10/02
Sausalito, CA - Sept. 24, 2013 - The 2013 eTourism Summit scheduled for Oct. 9-10 at the Hotel Kabuki in San Francisco is once again a sellout but, says Jake Steinman, president of the NAJ Group, which hosts the annual event, the company will continue to accept registrations on a one by one basis should any cancellations be receive
2012/12/02
Abu Dhabi, UAE: Continuing the celebration of the 41st UAE National Day, Media Mondays held its popular gathering of media industry executives from the film, TV, PR, advertising, journalism, internet, mobile, radio, and other media-related industries on 10 December at the prestigious Rocco Forte Hotel in Abu Dhabi.
Attendees at the bi-annual event organised by Asem Habib, Jason Moore, Andrew Popov, Khaled Al Nuaimi and Jude Hadfield had
2013/12/16
According to the findings from a new poll of 19,514 online respondents conducted by Ipsos OTX, 71% of global Internet users, in 27 countries, say they regularly use a variety of different Mobile or Internet applications. Most popular of the items measured are weather, news, banking/financial and music-related apps. Travel-related apps are the least regularly used by the global respondents. The US, except for weathe
2013/03/01
It should come as no surprise that business driven by the Internet is on the rise. More stores are offering online shopping options, and strictly-online businesses such as Amazon.com have been cashing in on the online market for years.
According to multichannelmerchant.com, over 60 percent of adults now use
2014/01/21
New Curata Study Reveals: Shifting Consumer Environment Creates New Content Opportunities and Challenges.
The content marketing industry will be expanding in 2014. According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in
2013/03/25
Say good-bye to overnight search visibility and unnatural links. A study of 500,000 links shows that Google has been steadily reducing its tolerance for Web spam and now penalizes sites with as little as 50% suspicious links in their profiles, according to a report released Tuesday.
The loopholes are being tightened for search engine optimization, and marketers must turn to a long-term focus, rather than short-term gains. The report fro
2014/02/05
If you're a digital marketer or SEO aficionado, you likely have noticed the rapid disappearance of organic keyword data available in Google Analytics. It's a startling — and likely scary — realization, as keyword data has been both a reliable and fundamental way to measure SEO success for years.
The reaction across the industry has been tremendous, with cynics bemoaning the death of SEO and keywords; SEO vendor
2013/04/09
"When people don't see stuff on Google, they think no one can find it. That's not true."
That's according to John Matherly, creator of Shodan, the scariest search engine on the Internet.
Unlike Google (GOOG, Fortune 500), which crawls the Web looking for websites, Shodan navigates the Internet's back channels. It's a kind of "dark" Google, looking for the servers, webcams, printers, routers
2014/03/06
Okay -- it's not fair for me to only suggest Yahoo wants to terminate Google and Yahoo sign-ins to improve ad and content targeting. They also want to improve privacy and keep a tighter grip on the data collected from across their network of services and sites -- data that should become worth millions in advertising long-term.
The termination of sign-ins through Facebook and
2013/04/23
Facebook's betting a lot on its Home Android skin — but it looks like users aren't biting just yet.
Yesterday, more than a week after Facebook Home launched in the U.S., the app finally reached the 500,000 installation mark on Google Play, reports Benedict Evans.
In addition to the slow growth, users are also tearing apart Facebook Home in their reviews. The app now has a two-star average rating on Google Play after m
2014/04/01
ADOTAS – Marketing has become increasingly social, and companies rely on creating a low-cost brand presence on social networks like Facebook, Twitter, Vine and LinkedIn as valuable sources of driving engagement through earned media. The Facebook Pages model sparked an entire industry and the creation of firms like Buddy Media (acquired by Salesforce.com) and Wildfire (acquired by Google, which has since announced it is ceasing
2013/05/05
On June 6 , Joe Findaro, Rachel Bloom, and Mohamed Al Romaithi are co-hosting a fundraiser in Georgetown, Washington , DC on behalf of Patrick and Jess Downes (young married couple - each lost a leg in marathon bombing). Rachel is a colleague and friend of Patrick's (and his wife ). Patrick is a psychologist and Jess is a nurse - recently married.
It will be an inexpensive event (beverages, donated food, and silent auction ite
2014/04/15
2013/05/05
DUBAI - A fundraising Gala Dinner and Auction was held in Dubai on Wednesday, April 17 th , at the JW Marriott Marquis Hotel in Dubai under the patronage of His Highness Sheikh Ahmed Bin Saeed al Maktoum, Chairman and Chief Executive of Emirates Airline & Group, president of the Dubai Civil Aviation Authority and Chairman of Dubai Airports. Supported by some of Dubai's most prominent families and brands, the event gathered over 350 high-pr
2014/04/30
For years, marketers seeking to boost mobile ad spending touted the smartphone audience as young and affluent to help make up for its lack of scale. But wide adoption of smartphones in the last couple of years has clearly broadened the demographic profile.
In that vein, new data released today by Nielsen
2011/03/17
Unique networking opportunity Thursday, March 17, with Chairman and President of A Small World on Yas Island around corner from Abu Dhabi Media Summit
Details follow:
Who: Registration closed. (attendees from A Small World or Abu Dhabi Media and PR Networking Group).
What: Network with Patrick Liotard-Vogt , Chairman of A Small World and Sabine Heller, President of exclusive social networking site A Small World (
2011/04/19
Compliments to One and Only Royal Mirage Dubai staff. Gesche Dimitriu, Director of Public Relations, spent hours working to find customer's lost mobile phone; only to find the mobile phone and prove One and Only has excellent customer care.
2012/02/07
Buy Aed10 ticket by Friday from @OpsmileUAE #Charity in Abu Dhabi and win two Etihad Airline tickets- call Morag at +971-50-229-3494