Keyword Analysis
The Keywords Analysis (KA) is the foundation of your SEO strategy. It allows us to explore the market and identify low hanging fruit as well as competitive, but profitable, keyword opportunities. We'll work together closely to identify the keywords that are the best fit for your company.
Website Review
We know what the search engines like and dislike, and we put that long-standing experience to good use during the website review stage. We'll analyze your site page by page and create a list of actionable editorial and technical recommendations, which can be implemented by your team or by us. If we see keyword opportunities that your existing pages cannot take advantage of we'll recommend the development of new pages, either as part of a larger content strategy or as stand-alone pages.
Page Level Optimization
Based on the Keyword Analysis and your feedback to it, we'll assemble the optimized title tags and meta descriptions. Collectively, we call this the Page Level Deliverable (PLD). After your review and approval you may implement the PLD, or we can implement it for you.
Content Strategy
Content is the cornerstone of a successful SEO program. The search engines have cracked down on bad content, so you'll be rewarded with higher rankings and happier website visitors if you focus on sharing useful information. External links pointing to your website are another important cue that tell search engines to rank your site higher, and we can help you acquire those helpful links. Together, we'll plan your website's content strategy so that you'll be set up for lasting SEO success.
Maintenance
Once the on-site work is completed, we're ready to go into maintenance mode. This includes tracking progress against a baseline, sending you monthly keyword reports, and supervising the implementation of your content strategy. We'll also keep a close eye on search engines and their algorithm changes and will alert you if any changes require further action.