Why Do I Need a Website Redesign?
Getting noticed online is tough, and the competition is fierce. A website redesign can help you improve conversions by making your site more intuitive and easier for visitors to navigate. ActiveMedia's website redesigns focus on improving user experience, and we do this by adding powerful features to your website, recommending new content, and more.
Signs That You Need a New Website
How do you know if you need a new website? Here are some of the top signs that it might be time for a facelift:
Your Website is At Least 3 Years Old
A 3-year-old site doesn't automatically mean that the design is outdated, but it's worth a review. Compare your website to competitor sites, and see how they stack up. If you enjoy navigating the competition's website more than your own because yours feels clunky and outdated, it's time for a new website.
Your Website Loads Slowly
Load times have a huge impact on a visitor's overall web browsing experience. According to statistics from Kissmetrics, 40% of people will leave a website if it takes more than 3 seconds to load, and 47% of people expect a website to load in 2 seconds or less. How do your load times measure up?
Updating Your Website is Difficult
You shouldn't need coding knowledge or technical skills to update your business's website. If adding new content and making updates is difficult, you need to upgrade to a CMS-powered website. A CMS, or Content Management System, makes managing your website incredibly easy, saving you time and money.
Your Website Isn't Responsive
If visitors don't get the same browsing experience, regardless of the device they're using, a responsive website is a must. More and more people are browsing online via smartphones, tablets, and other mobile devices. If your site doesn't look great on every device, you could be losing business.
Your Website Isn't Search Optimized
On its own, a website isn't enough. A well-designed website acts as the face of your business online, but people need to be able to find you. Competition for the attention of consumers is fierce and proper search engine optimization (SEO) helps people find you before they find the competition.
Our Website Redesign Approach
At ActiveMedia, we design all of our websites using a powerful Content Management System (CMS.) We favor Drupal, an award-winning platform that's powerful, easy-to-use, and full of features. We'll begin the redesign process by reviewing your current website, talking about your goals, and developing concepts for how your site will look and feel. There's even a robust Quality Assurance (QA) process so that you can be 100% certain your new website performs perfectly. For more details about our process, keep scrolling down to learn more.
