Social Media Audit
We'll kick things off with a thorough audit of your current social media efforts. First, we'll take a look at which platforms you're currently using, measure your success, and determine how "on brand" your existing social media accounts are. At this time, we'll also scope out your business's competition and discover what people are saying about your brand online.
Social Strategy
One of the biggest social media mistakes that businesses make is not having a clearly defined strategy - you need to set goals if you want to be able to measure your progress, after all. What do you hope to get out of social media, and how will you get there? We know exactly how to get the best results from different platforms, and we'll use our experience to create a strategic social media plan for your business. Your team can implement the plan in-house, or we can tackle that part for you.
Content Development and Distribution
Knowing what type of content to post on social media and when to post it is an art and a science that we've perfected. Each platform calls for a unique type of content, which we develop specifically for the mediums your company is using. This includes everything from sharable Tweets to Facebook ads that convert. Our social media team can also handle distribution, posting the most appropriate content at the best times so that you can focus on other important business tasks.
Community Monitoring
Monitoring and building a loyal community is a time consuming process, but we're here to help. We'll listen to what people are saying about your brand as we monitor your social media community. Engaging with current customers, potential leads, and other interested audiences is an important part of this step, and we'll make sure that your fans and followers feel connected to your brand. Because when people have a genuine connection to a company, they're more likely to buy.
Performance Reports
Measurable data is a core part of every social media campaign that we run, and you'll receive monthly performance reports that detail a number of key metrics. From the number of followers to the cost per click on your Facebook ads, these meaningful statistics bring the results of your social media marketing to life. It's about more than just numbers, though. Your report will also include actionable recommendations on how you can get an even greater ROI.
