News & Events

FEB. 13, 2013

SALON 3 PRE-FUNCTION

7:30 am-5:00 pm: Registration

eTOURISM SUMMIT INTERNATIONAL @ NAJ SUMMIT WEST

DIP YOUR TOES INTO INTERNATIONAL SEARCH MARKETING:  A special morning workshop for tour and travel industry staff who need to understand new ways of using digital marketing applications and tools to influence overseas visitors.  

Registration Fee:  

NAJ Summit attendees:  Included in full NAJ Summit registration fee.  

Morning Workshop-Only:  $395 (NAJ client rate: $295)

SALON 3

9:00-10:00 am: Demystifying Brand USA Marketing Options.  Brand USA offers a dizzying array of online and offline co-op as well as traditional advertising opportunities. Our panel, led by a representative from Brand USA, will try to explain the various programs and suggest three “simulated”   marketing plans for three different budget levels. Presenter: Keri Hanson, Digital Marketing Manager, Brand USA; Paul Winkle, Vice President, Miles Media

10:00-10:30 am: International Search Marketing: Reaching Visitors While They Are Researching and Planning Their Trips to North American.  This session will provide an overview of search engine marketing in all key overseas markets.    Laszlo Horvath's company, Active Media, focuses only on international search engine optimization and search marketing for major clients such as Nike.  Presenter: Laszlo Horvath, President & Founder, Active Media

10:30-10:50 am: Coffee Break

10:50-11:20 am: Google:  An International Overview - Digital Tools that Can Enhance Your International Sales Efforts.  Buried within the Google toolbox is an array of free applications that can help tour and travel marketing executives do everything from estimate searches to country to to specific destinations.   Presenter: Carl Damerow, Marketing Partnerships, Google

11:20 am-12:00 noon:  Best Ways to Use Social Media to Market to International Visitors.  One of the nation's premier social media agencies will provide an overview of social media platforms - mainly Facebook, Google + and LinkedIn - by key international inbound markets.  A panel of DMO's and suppliers discuss their use of social media to reach international visitors in targeted countries.   Presenter: Martin Stoll, Founder and President, Sparkloft Media

12:00 noon-12:30 pm: Using Airline Data and "Intent Marketing" to Pinpoint Consumer Message.  Using available airline data to pinpoint international visitors based on their intention to visit a specific destination.  Presenter:  Sylvia Weiler, General Manager, Destination Division, Sojern

12:30-2:00 pm: Lunch on own

NAJ SUMMIT:  TRENDS AND INSIGHTS FOR 2013 (for NAJ Summit registrants only)

SALON 3

2:00-3:00 pm:  Asia Market Overview:  A Windfall Scenario for Japanese and Chinese Tourism to the USA.   While China has banned all tours to Japan over an island land dispute, Japanese travelers are fearful of traveling to China setting up a tailwind for travel to North America.   Plus, 2013 will be the first year of visa waiver status for Taiwan.   Panelists:  Ko Ueno, Executive Director, Japanese Tour Operators Association; Daniel Shen, President, Lion Tours; Christine Leader, Director of Sales and Marketing, TPI

3:00-3:30 pm: Top Ten International Trends Trends that will Affect Receptive Operators for 2013.   This presentation will include an overview of the leading trends that will have the most affect on arrivals from the key and emerging source markets.   Presenter:  Jake Steinman, Founder and CEO, NAJ Group

3:30-4:00 pm: Coffee Break

4:00-4:30 pm:  How Will the European Financial Crunch Affect Tourism to the USA in 2013?  How will the weakened Euro and dept crisis affect the inbound markets and what new growing markets are operators focusing on to grow their business? Panelists:  Jeff Karnes, New World Travel; Anisheh Dalju, Director of Product & Groups, Destination America; Sevil Arnavutoglu-Le, Market Manager, Hotelbeds

4:30-5:00 pm:  Rotating Roundtable Discussions: What Do Receptive Operators Want from DMOs, Attractions and Suppliers?

Evening:  On own

FEB. 14, 2013

SALON 2 & 3

8:00-9:00am: On-site fill-in session. Suppliers will get an opportunity to schedule additional meetings.

SALON 1

8:00-9:00 am: Continental Breakfast

SALON 2 & 3 + BALLROOM TERRACE

9:20-12:30 pm: One-on-one appointment Marketplace, Session 1. Tour operators meet with suppliers and destinations in 10-minute meetings.

11:00-11:10 am:  Coffee break sponsored by Papillion Grand Canyon Helicopters/Best Vegas Attractions

SALON 1

12:30-2:00 pm: Luncheon co-sponsored by Las Vegas CVA and Marina del Rey CVB

SALON 2 & 3 + BALLROOM TERRACE

2:00-5:00 pm: One-on-one marketplace, Session 2

3:30-3:40 pm:  Coffee break sponsored by Mauiva AirCruise from Tourico Holidays

SALON 1

5:00-7:00 pm: Reception sponsored by TheTourOperator.com

NAJ SUMMIT WEST ADJOURNS