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ActiveMedia was at the #1 Business School for International Business Education.

Thursday, 20 September, 2012

The Robins School of Business has been recognized by Bloomberg Businessweek as #1 in International Business Education in their 2011 and 2012 specialty rankings of America’s undergraduate business schools, and was recently named the "hottest" school in the country for International Studies by Newsweek. Over 50% of all Robins School of Business undergraduates study abroad in more than 26 countries.

This course explores the dynamic environment of international marketing.  Throughout the course, students will engage in market research and use critical analysis to identify global trends and opportunities.  Class discussions, relevant articles, and case studies provide an introduction to marketing theory, while guest speakers provide practical application of international marketing concepts.      The goal of this course is to create a strong foundation for students to assess, create, and implement international marketing strategies to meet the needs of consumers around the world.