Online Media Planning: populating your web business with targeted
traffic
We deliver to your most targeted customers, providing your
business with the highest possible conversions and sales.
Active Media believes that intelligent targeting makes the
web the most efficient forum for conducting business online.
Online Media Buying: getting in front of the right
customers
Acquiring the most targeted traffic at the right price makes
the Net work for all participants. Active Media's media buying
service provides our clients with a solid return on their
media investment, working closely with the best and largest
online traffic distribution channels.
Online Usability Testing & Focus Groups:
"give them what they want"
The most important feedback one can get comes directly from
online users. No online consultant can substitute for direct
contact with your potential customers. We believe in listening
to your online customers before launching a website or a media
campaign. Our research team can test your website or ad banners
not only from a technical point of view; we can evaluate the
online experience by working with our online testers. This
is an extremely cost efficient way of getting the right answers
for you fast. Our hands-on research group provides you with
direct online feedback in a few days time.
Analysis and Reporting
We take pride in providing our clients with thoughts instead
of numbers only. Our regular performance reporting includes
analysis and recommendations to change the placements if necessary.
We work with every technology and delivery method that makes
sense for your needs. We believe that our outstanding teams'
extraordinary efforts bring the results that you desire. No
fads and buzzwords about applying technology, please! Technology
is changing fast, and you don't always have to use the latest
"bells and whistles" to reach your customers. At
the end of the day it is the overall online experience that
you provide to your customers that makes you a success.
We look at your goals and the resources available when making
recommendations for maximizing the investment that you have
already made in your web business.
Creative Services: providing clients with the best
possible creative tools
Our team works with a group of award-winning designers to
accomodate all of your media needs. We can produce world-class websites, ads, logotypes and brochures for stand alone web campaigns or integrated on and offline
marketing efforts.
E-commerce and Technology Services: customized web
architecture built to your needs
Active Media's E-commerce and Technology group assures that
your online business is provided with all e-commerce, tracking
and ad serving customized technology solutions.
Ad Sales: strategic alliances with AOL and websites
in our portfolio
We represent market leaders in content and e-commerce. We
are proud of our results in putting together online advertising
sponsorship and marketing programs on these sites that go
beyond banners and buttons. If you wish to place an ad or
participate in an affiliate program on any of these sites,
please contact AdSales@activemedia.com.
A quick history: America Online's Greenhouse Effort
Our principals started as strategic consultants for America
Online's Greenhouse effort in 1995, launching some of the
most popular content sites on AOL and the Web:
In 1996 we started our business by representing some of the
brightest stars in cyberspace.
Let us help make your business a success... Contact
us.
